Inside the first Piggly Wiggly, Wikipedia Commons. If you lived in a farming town, you may find more goods meant to help you farm, like farming tools or seeds to grow crops. These stores also carried goods to help your community, like clothes or tools. If your parents wanted flour, sugar, baking powder, or even soda, they had to accept what the general store carried. Rather a clerk would have given you the only candy bar they stocked. There would be no aisles to walk around and no selection you get to make. Let’s say you visited the general store, which would be the only store in your town (if you had one) and you wanted a candy bar. Piggly Wiggly sign today, from .īefore we learn about Piggly Wiggly, let us first read about what a grocery store looked like before 1916. Isn’t that wonderful? Let us take a step back in time and learn how a Tennessean named Clarence Saunders created the first supermarket, Piggly Wiggly. Have you ever entered a supermarket or a grocery store and been overwhelmed at the selection you can make? The candy aisle alone has hundreds of selections that YOU can pick from. Capital Maintenance and Improvements Grants.The Modern Movement for Civil Rights in Tennessee. Transforming America: Tennessee on the World War II Homefront.Understanding Women's Suffrage: Tennessee's Perfect 36.The Three Rs of Reconstruction: Rights, Restrictions and Resistance.The Lives of Three Tennessee Slaves and Their Journey Towards Freedom.The Age of Jackson and Tennessee’s Legendary Leaders.Cherokee in Tennessee: Their Life, Culture, and Removal.The Life and Times of the First Tennesseans.From Barter to Budget, Financial Literacy in Tennessee.Between The Layers: Art and Story in Tennessee Quilts.The State of Sound: Tennessee’s Musical Heritage.Lets Eat! Origins and Evolutions of Tennessee Food.Cordell Hull: Tennessee's Father of the United Nations.Tennessee and the Great War: A Centennial Exhibition.Ratified! Tennessee Women and the Right to Vote.STARS: Elementary Visual Art Exhibition 2023.Canvassing Tennessee: Artists and Their Environments.In Search of the New: Art in Tennessee Since 1900.Early Expressions: Art in Tennessee Before 1900.Remembrance: Military Representation Through Public Art at the State Capitol.The origin remains a mystery, but when Clarence Saunders was once asked why he picked the name, he simply responded: “So people will ask that very question. “Supermarkets played a huge role in our economy and the development of our society and now there are other things sharing that spotlight.”īut while the history and legacy of supermarkets is clear, one thing is not: How Piggly Wiggly got its peculiar name. “It’s a continuous thing, a continuous movement of where people shop and how they like to shop, he says. Of course, as technology changed the game inside the store, it changed the game outside, too, with online grocery shopping escalating in popularity so much that more than a third of online shoppers are expected to buy their groceries online in 2016. That idea has continued all the way from early 20th-century signs to electronic systems that individually identify shopped in the store in order to advertise to them personally. “The whole idea of in-store merchandising became important with Piggly Wiggly,” Stanton says. The Queen was reportedly “bemused by the grocery cart’s little collapsible seat,” saying “it is particularly nice to be able to bring your children here.”Ĭhildren in supermarkets drastically changed the game of branding, with designers able to place food at kids’ eye levels, making it easy for them to woo their parents into various purchases. It was such a marvel that in 1957, during a visit with President Eisenhower, Queen Elizabeth and Prince Philip visited a Maryland grocery store for 15 minutes to see what it was all about. Throughout the ‘50s, the supermarket proved itself an American phenomenon, Stanton says. After the war, the popularity of refrigerators and automobiles for nearly every household kept feeding the model, so much so that free parking became a necessity at every supermarket. For supermarkets, losing one or two people didn’t put the chains out of business. Supermarket success continued to prove fruitful during World War II when thousands of small grocery stores had to close as their employees went off to war. Some contention still surrounds whether Kullen or Saunders founded the first supermarket, but the opening dates suggest Piggly Wiggly was, in fact, the original. Other supermarkets popped up as well, with King Kullen opening in 1930 in Queens, New York, and Safeway and Kroeger grocers adapting to the new normal. Get your history fix in one place: sign up for the weekly TIME History newsletter
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